How to Create a Publicity Campaign

Launch your PR campaign without the agency

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About The Course

  • What's Included

    This easy to follow online course includes 7 lessons (including 5 PDF downloads and 2 worksheets to help you plan your campaign.

  • PR Background Not Required

    No matter your background or profession this online course offers a step-by-step approach to creating your own publicity campaign.

  • Self-Paced Course

    Enjoy the freedom of going at your own pace! You can start the course whenever you're ready and access the content whenever you need it.


Do you want media coverage for your brand, product or service? Here's what my course offers and how I plan to help you achieve your PR goals.

  • Curriculum from PR Coach who has 15 years of industry experience

  • Learn basic fundamentals of planning a PR campaign

  • Craft the perfect publicity campaign for your company

  • Create your own in-house publicity campaigns without hiring a PR Agency


Keetria Garner-Chambers

Lead Instructor

Keetria Garner-Chambers

With a wealth of experience and expertise, Keetria knows what it takes to market products, services and big lifestyle brands, and she’s bringing that expertise to the small business & entrepreneurial communities. With over 10+ years of experience serving as a Director at AMW Group where she is now a project consultant, her strategies have delivered unparalleled exposure, publicity, and customer engagement for everything from major events to international product campaigns to book promotions to local business expansion. Expanding into print media as well, she has published several ebooks dedicated to online marketing and branding, including Building Your Online Presence: A Guide to Do-It-Yourself Marketing and Style of Business: Tips & Ideas on Creating an Irresistible Brand. Keetria holds a Bachelor of Arts degree in Communication from the University of Texas at Arlington.

Bonus material

How to Create a Publicity Campaign Webinar Presentation

  • Webinar Slides

    Webinar slides which explain the importance of publicity and how to use it to promote your product or service.

  • Webinar Training Audio

    The webinar audio to follow the Importance of Publicity webinar presentation slides.

  • Access to Coaching

    Access to publicity coaching sessions to make sure you understand and are able to implement the course material (hourly rates apply).


Carlos Avila

Excellent PR Consultant

Carlos Avila

Working with Keetria has been an amazing experience. She is not only professional and knowledgeable but is highly efficient and has gone above and beyond our expectations.
Leah Smithson

Great Experience!

Leah Smithson

Keetria is not only talented, but genuine She really listened, paying close attention to the personality of my brand while creating opportunities that have built a good foundation for Talon and The Suneaters to keep growing.
Odile Koudou

Thank You!

Odile Koudou

Thank you so much for your help. It’s been a joy working with you! You've gone above and beyond what I expected.


  • When does the course start?

    This course is self-paced. You'll have the freedom of accessing and working through the content whenever you want.

  • Is this class right for me?

    This course is for self-starters who would like to gain media exposure for their product. The course is also helpful to those who would like to learn some of the basic fundamentals of brand positioning for media outreach.ail.

  • What does the course do for my business?

    This course can help you build an initial foundation for launching campaign initiatives from within your company. It's a great option for those who would like to further develop their promotional ideas and work directly with someone who has industry experience.

  • Who is this course designed for?

    The course is designed for entrepreneurs, startups, authors, speakers, musicians, artists, lifestyle brands and business owners who want to learn, create & execute their own publicity campaigns.

  • Does this course include coaching sessions?

    No. Coaching sessions are not included with the course but are available upon request.

  • Are refunds offered if the course isn't right for me?

    No. Refunds are not offered for this online course. Please be sure that the information offered within the course if what you're interested in learning prior to purchasing.